MOSS TVC SELLS 1 YEAR OF MULTIGUARD IN JUST 2 WEEKS
When Multiguard came to MOSS they had already made a considerable investment in production and media placement of a television commercial that was not selling product. They needed a cost effective solution.
Being strategically lead MOSS worked with Multiguard to determine the desired result and create the brief. As a first step MOSS reviewed reams of existing research and among a 40 page document in small type we found that they had done independent tests that demonstrated that they are the world's most effective snail and slug killer. Multiguard had a unique, powerful and persuasive USP. MOSS then designed a cost effective television commercial to communicate to their core target audience farmers. The ad played in regional weather reports.