MOSS GROUP Scares Scott Morrison

Scott Morrison on ABC TV on election night - July 2, 2016:

"Well the one thing we've learnt this election is that if you want to run a big scary ad campaign that frightens the pants off  people - the Labor party have the best in the business."

Hey Scott....It wasn't a scare campaign - it was your seriously out of touch agenda to take Medicare down the same path as America .....but my ad agency Moss Group will take the compliment anyway.

MOSS HELPS DANIEL ANDREWS AND THE ALP ANNOUNCE PLAN TO REMOVE THE 50 WORST LEVEL CROSSINGS

MOSS GROUP created and produced the following commercial to help announce Daniel Andrews and Labor’s plan to remove the 50 worst level crossings - so cars, trains and people can go straight through.

The commercial has appeared in high profile TV programmes such as My Kitchen Rules and The Australian Open Tennis.

The TV commercial was shot at one of the level crossings close to Daniel’s home and MOSS is proud to be part of the announcement of this much needed initiative.

MOSS BRAND EXPERIENCE

Did you know the MOSS management team, has over 75 years of brand, strategy, marketing and advertising experience, collectively?

We have been honoured to contribute to effective communication solutions for over 100 brands in Australia, New Zealand, Europe and the US.  

Click here to view just a sample of these brands.

MOSS AN OFFICIAL HONOREE AT PRESTIGIOUS WEBBY AWARDS IN NEW YORK

Creating the original music and lyrics with BMF, MOSS has been selected as an Official Honoree at the internationally recognised world leading Webby Awards 2013 in New York, for their work on Solo Sweaty Adventure Man for Schweppes . Over 12,000 entries were submitted and MOSS were one of 10 selected, so we are very proud of this result.

THE WEBBY AWARDS are presented by the International Academy of Digital Arts and Sciences — a 1,000+ member judging body that includes actor Kevin Spacey, musician David Bowie, Internet Co-inventor Vint CerfArianna Huffington, President and Editor-in-Chief of Huffington Post Media Group, Twitter Co-founder Biz Stone, Chairman and Founder of R/GA Bob Greenberg, Co-Founder of Instagram Kevin Systrom, Executive Creative Director at Google Lab, Iain Tait, Mozilla CEO and Chair Mitchell Baker, Tumblr Founder David Karp, and Roy L. Furman Professor of Law and Leadership at Harvard Law School, Lawrence Lessig.

The 18th Annual Webby Awards received 12,00 entries from over 60 countries and all 50 states and generated over 900 million media impressions worldwide.

MOSS CREATES LINKING MELBOURNE AUTHORITY BRAND IDENTITY

The Linking Melbourne Authority logo and brand identity was developed to signify a broader scope of projects and responsibilities for the Authority formerly known as Southern and Eastern Integrated Transport Authority (SEITA).

MOSS had worked with SEITA on a number of projects including a public advertising campaign to name what would become the Mullum Mullum and Melba tunnels, and MOSS was subsequently selected to devise a new logo and brand identity.

The project included the logo itself, brand guidelines, business cards and collateral as well as office fit out (at LMA’s original offices) that carried the brand look across the LMA offices. This is still the logo and look that is used today.

Contact donna@mossgroup.com.au to discuss how we can help you with next logo and brand identity project.

MOSS DEVELOPS "GET IT AT GAZMAN" BRAND POSITIONING FOR GAZMAN

In 2008 MOSS developed the GET IT AT GAZMAN branding device and look for Gaz Man and worked on the brand for several seasons until late 2012.

The brand look carried across catalogues, in store, delivery vans, gift cards, tram advertising, DL mailers and TV commercials.

Gaz Man at the time reported a substantial lift in sales as result of the TV and catalogue work completed by MOSS.

Find out how MOSS can help take your brand to the next level.

MOSS COMPLETES MARKETING COLLATERAL FOR BOSCH

BOSCH BROUCHURE_Final_Approval_10-1.jpg

Bosch is taking the battery market by storm in Australia and MOSS is working in partnership with BOSCH to develop marketing collateral that will effectively communicate the information Bosch's Australian customers require.

"At MOSS we pride ourselves on gaining an intimate understanding of International brand guidelines for our multinational customers. This means that local offices can quickly and efficiently deploy marketing communications that both understand and incorporate local considerations while working in seamlessly with collateral that has been developed elsewhere in the world" says MOSS GROUP Director Darren Moss.

If you work in a Melbourne based multi national company and require local material that works in with what head office is generating, maybe MOSS can help you too. Email darren@mossgroup.com.au to discuss your needs.

 

MOSS HELPS MAGGIE T CELEBRATE 30 YEARS

Maggie T wanted to do something special for their 30th anniversary so MOSS was hired to help them bring a new fresh look to the brand whilst retaining the brand values.

MOSS reintroduced Maggie Tabberer to an on screen presence within the brands presentation to recognise her status amongst both younger and older customers as a fashion icon in Australia.

As a result the beautiful $429 coat that would usually have taken an entire season to sell, sold out within a week of the catalogue being sent out to Maggie T's customer database.

Maggie returned in a larger role for the following catalogue.