The Linking Melbourne Authority logo and brand identity was developed to signify a broader scope of projects and responsibilities for the Authority formerly known as Southern and Eastern Integrated Transport Authority (SEITA).
MOSS had worked with SEITA on a number of projects including a public advertising campaign to name what would become the Mullum Mullum and Melba tunnels, and MOSS was subsequently selected to devise a new logo and brand identity.
The project included the logo itself, brand guidelines, business cards and collateral as well as office fit out (at LMA’s original offices) that carried the brand look across the LMA offices. This is still the logo and look that is used today.
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