MOSS HELPS MAGGIE T CELEBRATE 30 YEARS

Maggie T wanted to do something special for their 30th anniversary so MOSS was hired to help them bring a new fresh look to the brand whilst retaining the brand values.

MOSS reintroduced Maggie Tabberer to an on screen presence within the brands presentation to recognise her status amongst both younger and older customers as a fashion icon in Australia.

As a result the beautiful $429 coat that would usually have taken an entire season to sell, sold out within a week of the catalogue being sent out to Maggie T's customer database.

Maggie returned in a larger role for the following catalogue.