MOSS DESIGNS CHANGE BRANDING FOR TRANSPORT SAFETY VICTORIA -- LOGO AND CORPORATE BRAND IDENTITY
TSV was formed following the merger of Marine Safety Victoria (MSV) and Public Transport Safety Victoria (PTSV) and is responsible for regulating the safety of Victoria’s bus, maritime and rail services.
MOSS won the tender by showing demonstrated experience in developing brands, particularly for managing the change process of merged organisations, our ability to work to the prescribed timeframes and presentation of a high quality pitch and initial concept.
The process required MOSS to facilitate a consultative change management workshop with interested TSV staff members prior to development of the logo.
The logo can now be seen on vehicles, staff uniforms, boats (and we have even spotted it on a light house door).