Underworks Colour Coded Sizing

A sequel to the popular Underworks All Day Socks ad created and produced by MOSS.

The purpose of this TVC was to build on the Underworks brand awareness for one of their other very popular products.

The TVC went to air on top rating TV shows such as Masterchef and Dancing with The Stars.

Colour coding was launched by Underworks and was so popular competitors such as Holeproof soon came out with similar products the following season.