MOSS Group believes that it vitally important that your brand represents your core values. It is what sets you apart from your competitors, strongly influences your audience and enhances your public profile. We evaluate where you currently are in the market place, your audience and where you aim to be in order to successfully move you there.
Our intention is to develop a brand that is memorable and instantly recognisable. We can work with you to create your logo, tone of voice, photography, stationary and overall corporate identity. Whether you want to refresh, strengthen your existing brand or recreate it anew, our knowledge and expertise can guide you in the right direction.
MOSS have recently worked with Transport Safety Victoria (TSV) and Linking Melbourne Authority and the Southern Cross Station Authority to develop their brand identity
TSV was formed following the merger of Marine Safety Victoria (MSV) and Public Transport Safety Victoria (PTSV) and is responsible for regulating the safety of Victoria’s bus, maritime and rail services.
MOSS won the tender by showing demonstrated experience in developing brands, particularly for managing the change process of merged organisations, our ability to work to the prescribed timeframes and presentation of a high quality pitch and initial concept.
The process required MOSS to facilitate a consultative change management workshop with interested TSV staff members prior to development of the logo.
The logo can now be seen on vehicles, staff uniforms, boats (and we have even spotted it on a light house door).
The Linking Melbourne Authority logo and brand identity was developed to signify a broader scope of projects and responsibilities for the Authority formerly known as Southern and Eastern Integrated Transport Authority (SEITA).
MOSS had worked with SEITA on a number of projects including a public advertising campaign to name what would become the Mullum Mullum and Melba tunnels, and MOSS was subsequently selected to devise a new logo and brand identity.
The project included the logo itself, brand guidelines, business cards and collateral as well as office fit out (at LMA’s original offices) that carried the brand look across the LMA offices. This is still the logo and look that is used today.