“Massive 10% swing in the west could give Labor a majority government.”

The Sunday Times, May 22, 2022

“Perth turns red as Labor delivers election bloodbath in WA.”

“The result caps off a brutal few years for the WA Liberals. Last year, the party was left with just two seats in the state parliament after being eviscerated by the government led by popular Premier Mark McGowan.”

“A huge 11% swing to Labor has proved crucial to the Coalition’s federal election defeat.The “red wave” in the west was the biggest swing nationally and could deliver Labor a parliamentary majority. “If Labor gets into majority government, it’s because of Western Australia,” ABC analyst Antony Green said.”

“‘I’m not losing any sleep’: Inside Labor’s cautious but confident campaign.”

“This brings Labor’s lower house seat tally to 56 – one more than the 55 it won at the 2018 election, which was considered a high benchmark for the party and unlikely to be replicated at this poll.”

“Advertising executive Darren Moss (who helped rebrand Andrews’ image at that state poll) returned to craft Labor’s ads.”

“Labor paid $19,297 to Melbourne-based Moss Group for “Peter Malinauskas’s Facebook campaign”.

“South Australia’s independent retailers have launched a new campaign to try to derail the government's plans to deregulate shopping hours. Featuring a variety of small business owners, the series of ads takes aim at the policy, which would allow retailers to stay open for longer on weekends and public holidays.”

“LABOR remains on track to win 41 seats in WA's 59-seat parliament after Saturday's landslide election win.”

“They are supported by Labor's boutique advertising team at Moss Group, which wears as a badge of honour on its website Mr Morrison's 2016 federal election night complaint that "if you want to run a big scary campaign that frightens the pants off people, the Labor Party have the best in the business.”

"WA Labor engages the Moss Group.”

The West Australian, 22 February 2017

“The advertising guru who made ALP operative Daniel Andrews into warm and fuzzy ‘Dan’, the everyday leader during the 2014 Victorian election campaign is now leading federal Labor’s advertising efforts.”

"Former prime minister Bob Hawke has been drafted into a TV advertising campaign in which he warns against the privatisation of the publicly-funded healthcare system he introduced. Everybody knows you don't set up a Medicare privatisation taskforce unless you aim to privatise Medicare," he says in the ads that are appearing nationally.”

“The architect of the successful 2016 "Mediscare" campaign against Malcolm Turnbull has been joined by key social media and research operatives as Labor ramps up preparation for the federal election. Darren Moss – who helped rebrand Victorian Premier Daniel Andrews before his 2014 state election victory and oversaw Labor's 2016 efforts – will lead the Opposition's creative team for the looming campaign.”