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From The Victorian Labor Party to the Linking Melbourne Authority - MOSS Group develops campaigns that support the achievement of marketing, communication, advertising and public relations goals.

MOSS campaigns are always designed to be consistent with our client's communication policies and guidelines and overarching organisational communication strategies.

MOSS goes through a process, that although is always individually tailored to each client's unique needs, often looks something like the following step by step process.

To gain the information that we require, we either work with the client's existing market research and knowledge, or we help to go about the process of obtaining the research to make sound decisions based on stakeholder insights.

MOSS will gain an overview of the current and historical market situation. If appropriate, we will seek to understand critical competitors & market share.

We seek to understand key consumers (current and desired). We seek to understand key Issues facing our client's industry.

We seek to understand our client's marketing and business objectives. Where are they currently? Where they want to be? Other competitive considerations.

We look at our clients brand equity; awareness of the brand, consumer associations,

We review past marketing work. What worked? What didn't?

We have vast experience in planning campaigns to tie in with our clients business and marketing objectives which can be evidenced in our campaign planning role in the 2014 & 2018 Victorian election campaigns.